Zeusblog

Why do radio stations keep playing the same ads over and over and over and over?

For me, it goes like this… First time I hear an ad I think “That’s new”. The next few times it becomes familiar - I don’t mind at this point, it’s a bit like hearing the next track on an album in your head a moment before it actually plays. Then it gets to the “I know this one” stage and it just washes over me. This is followed by the thought that “I like/dislike this one”, and then it goes quickly downhill to “This is starting to irritate me”, and from there to “This is actually annoying me now” to “STOP IT NOW” followed by “I will never buy anything from them ever again” and finally “What’s on the other station?”

I suppose the ideal is to change the ad before it starts to irritate. So why don’t they? It must be reflected in the sales and listening figures as well as in my irritation. Changing the ad can’t be that hard can it? They’re only radio ads. If they’ve run out of ideas, we’d be happy to write some new ones for them.