Zeusblog

I’ve been listening to Heart FM quite a bit recently. Not through choice, but laziness. As a serious thoughtful type, I tend to listen to Radio 4, but because my son is nine he’d rather listen to Heart FM and retunes the radio every time he’s in the car. When I can’t be bothered to touch the dial I listen to Heart.

So anyway, I’ve come to a conclusion about Heart, which is that they should really be called Lionel Ritchie FM. Honestly that guy could sort out the global economic crisis with his royalty fees from Heart alone. And they should change their tagline, regardless of whether they change their name to Lionel Ritchie FM - ‘More music variety’ - I believe the technical name for that kind of tagline is called ‘the big lie’. The idea is that if you have a big obvious problem, just say the opposite in a confident voice over and over again. Eventually it will sink in and people will believe it. Other examples include ‘This is the age of the train’ when everybody thought British Rail was just, well rubbish really, and ‘I’m Lovin it’ when I’m so not. So if you play the same old music over and over and over and over again you say ‘More music variety’ over and over until people think it’s true. Well I don’t listen to Heart often enough to fall for that one.

I quite like Jamie and Harriet though.