Zeusblog

Did you know that the average family of four visits their fridge 96 times a day?

Neither did I until a nice lady from printedeasy.com sent us a letter extolling the virtues of fridge magnets as an advertising medium. Apparently, and I quote, “Magnets have an uncanny way of attracting themselves to anything metal”. Well I guess that’s magnetism for you.

She also informs us that “Research has proven that fridge magnets and magnetic business cards are the most cost-effective and longest-lasting form of advertising that exists…” so next time a client briefs us to do a press ad or a poster, maybe we should get them to stop and think should they do a fridge magnet instead?

But back to that astonishing fridge fact again - 96 times a day! That’s an average of 24 visits each. That’s incredible - we need to know more - how do those figures split into mum, dad and kid demographics? If Dad and the kids are only visiting 10 times each then Mum must be going 66 times a day - no wonder she’s tired and needs a drink to unwind. 96 times a day! You couldn’t make it up - or maybe you could…