Zeusblog

This made me laugh when I saw it in Private Eye. I guess if you substitute “Britain”, “future”, and “bicycle” for “America”, “Michelle” and “Puppy”, then it would work for David Cameron.

I suppose it was inevitable that after Blair got in by copying Clinton’s campaign, that the conservatives’ strategy would be to do whatever Obama had done. Hence the shoe-horning in of the ridiculous line “Now for change” onto a perfectly good (in political advertising if not factual terms) poster - “Dad’s nose. Mum’s eyes. Gordon Brown’s Debt.”

“Now for change” does that mean they are cheaper now, or does it mean that they’ll be standing for something else as soon as the results of the next focus groups are in? It’s not even english. You can just imagine the meeting can’t you - “we love the poster, but can it say change?” and a room full of chinless types all nodding vigorously and repeating the word “change” over and over. And there was probably a suggestion to have “Yes we can” in there too. Although I suppose they’d have preferred it say “Yes one can”