Zeusblog

 

Is it just me or does everybody think about advertising when they see the news? Watching the BBC news report last night about the plane that ditched in the river in New York, apart from the expected “wow” thought, I found myself thinking “that’s great advertising for Twitter” even though I don’t even properly understand (or even like the idea of) twitter. (The picture was circulated around the world before traditional news organisations even knew about it.) And then I saw the (branded) simulator footage of what happened and thought “what great advertising for the simulator company”. I expect the airline will probably even do well out of it.

And the other night a friend insisted on showing me his application video for that £70,000 job to live on a beautiful Australian island, and after thinking “That’s a lot of money to be paid for an idyllic 6 month holiday” I then thought “That’s very smart marketing for the Australian Tourist Authority - how far would £70,000 get you in ordinary media? Certainly not millions upon millions of server-crashing hits”. 

No doubt some terribly posh girl called Natasha or Anoushka will say that’s PR not advertising, but then she’d probably spend more than that on handbags and bellinis

Chalky